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Our Brand

Allegan Public Schools provides the following resources to encourage consistent branding for all district communications and marketing. You can click on the logos to view and download larger versions of these images. Please contact contact our Communications Director to inquire about using our logos for purposes other than district communications and marketing and/or to request them in a different format, resolution, or with customization.

Logos

APS Tiger

APS Tiger

The APS Tiger logo symbolizes our district’s boldness, competitive spirit, ambition, and vitality as we leap towards a successful future. When used in communications and marketing, the logo should be centered to the “A.”

APS Square

APS Square

This logo is used in much of our communications and marketing, as it displays our leaping tiger and the district’s name contrasted against a dark background. The logo may also appear without the district’s name.

APS Social

APS Social

This logo is often used for social media profile pictures. The text may display our #alleganpspride hashtag that we encourage using when posting school news on social media, or it may display an important URL.

APS Logo (Light)

APS Logo (Light)

This logo (which has a transparent background) should be used in documents with a light-colored background.

APS Logo (Dark)

APS Logo (Dark)

This logo (which has a transparent background) should be used in documents with a dark-colored background.

APS Wallpaper

APS Wallpaper

The APS Wallpaper and variations of it are displayed on student devices. The tiger stripes element appears in other district marketing materials.

APS Wallpaper

Google Forms Header

We encourage our schools to use this Google Forms Header so that all APS forms have a consistent appearance regardless of their purpose.

Our school logos also have transparent backgrounds and can be used in documents with either light-colored or dark-colored backgrounds.

Colors

International Orange (Aerospace)

International Orange (Aerospace) is the predominant color used in our communications and marketing because of its vividness, which sets it apart from other objects.

  • HEX: #FF4F00
  • RGB: 255, 79, 0
  • CMYK: 0%, 69%, 100%, 0%
  • PANTONE: Orange 021 C

Black

Black helps our other school colors stand out, whether it be orange or shades of gray. Historically, the color symbolizes authority and knowledge.

  • HEX: #000000
  • RGB: 0, 0, 0
  • CMYK: 0%, 0%, 0%, 100%
  • PANTONE: Black 6 C

Platinum

This shade of gray is used for the text in the bottom portion of our logo when contrasted with a black background.

  • HEX: #E3E3E3
  • RGB: 227, 227, 227
  • CMYK: 0%, 0%, 0%, 11%
  • PANTONE: 663 C

Old Silver

This shade of gray is used for the text in the bottom portion of our logo when contrasted with a white background.

  • HEX: #868686
  • RGB: 134, 134, 134
  • CMYK: 0%, 0%, 0%, 48%
  • PANTONE: Cool Gray 8 C

Typography

Football

AlleganPS

Style: Regular
Click here to download this font.

This is our school district’s custom font. It is used for the letter “A” in our logo and features a tiger jumping through its aperture.

Football

Trebuchet MS

Style: Bold
Click here to download this font.

This font is used for the text in the top portion of our logo. It is also used for the “Allegan Public Schools” text on many building marquees.

Football

Friz Quadrata

Style: Medium
Click here to download this font.

This font is used for the text in the bottom portion of our logo. It is also used for the school name text on many building marquees.

Football

Poppins

Style: Various
Click here to download this font.

This font is often used for titles, headings, etc. in our district communications and marketing. It is also used extensively on our district website.

Football

Lexend

Style: Various
Click here to download this font.

This easy-to-read font is often used for extended text in our district communications and marketing. It is also used extensively on our district website.

Stationery

We encourage use of our district stationery to ensure that important letters have a consistent appearance regardless of the school publishing and/or distributing them. Only people with access to these files can open them. After opening a document, click “File > Make a copy” to edit it.

Email Signature

We provide a simple email signature for our employees that includes a logo of the district or their school. Click here to access the signatures and instructions. This document is viewable only by APS employees.

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